Monday, March 31, 2014

Metrics to play a role in the future of Journalism

N.Y. Times columnist David Carr
New York Times columnist David Carr believes his work speaks for itself but in the ever changing landscape of journalism, Carr is finding that the quality of his work may not be as important as the traffic his work generates.  Check out Carr's column that touches on this issue of whether or not it is important to create media that matters or media that can be measured. The world of journalism is changing. We all know that but there are some who think this means a gold rush is ahead for journalists.
“The journalist will do extremely well in the next 10 years. It will be a booming profession,” he said, adding that he agreed with a recent suggestion by the venture capitalist Marc Andreessen that “news will be 10 times the size it was.”
Anyone can write a blog and some blogs can even create quite a following.  Some of these bloggers have even captured enough followers to wind up at publications as well known as the Times but Carr believes it should be more about relevant content instead of clicks.
"Now that metrics are part of the news agenda, all of the sticks are in the air. Just because something is popular does not make it worthy, but ignoring audience engagement is a sure route to irrelevance. I’m happy to let the things I write stand on their own merit, and I only include the picture of this cat because it feels germane and somehow important."
Read David Carr's column here and you'll figure out what this cat picture is all about.

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